Roku TVs will now display interactive pop-ups for commercials. However, the interactive pop-ups will only be displayed for companies that have partnered with Roku to add the feature. The ads are created using the Roku Automatic Content Recognition, or ACR, technology. Roku first started to use ACR technology in 2017, in order to create its "More Ways to Watch" feature. Users are able to turn off the interactive ads feature, however that will also disable the "More Ways to Watch" feature.
The use of interactive ads could be preferable to Roku users when compared to conventional ads. Often times, ads can be cumbersome to the viewing experience, however, if they are made to be interactive and engaging, then Roku users may prefer that.
Interactive Streaming Advertising
Roku Has Added Interactive Pop-Ups to Its Streaming Service
Trend Themes
1. Interactive Streaming Advertising - Interactive pop-ups for commercials are added to services allowing users to disable that feature and still use a similar function with Roku Automatic Content Recognition (ACR) technology.
2. Engaging Advertising Campaigns - Companies partnering with streaming services such as Roku to produce interactive ads could create a more engaging viewing experience for consumers.
3. Customized Advertising - The use of ACR technology in interactive ads could provide companies with the opportunity to personalize advertisements according to user preferences.
Industry Implications
1. Streaming Services - Streaming services such as Roku could partner with companies to produce interactive ads for a better viewing experience.
2. Advertising - Interactive ads could revolutionize the way advertisers target and market to consumers.
3. Technology - The integration of ACR technology into advertising could open up new avenues for innovation in the technology industry.