To show just how powerful the human brain can be, The Brain Tumour Charity in the UK is using interactive billboard advertising to host games of MindPong, or games of the arcade classic Pong, using only your mind.
The billboards for The Brain Tumour Charity were developed with the aid of M&C Saatchi and the billboards themselves serve as hosts for the video game. But instead of using joysticks, controllers or even a smartphone, players wear headsets equipped with electroencephalography (EEG) technology to read brain waves. Players were able to move paddles up and down purely with the power of their own thoughts—concentrating caused the paddle to move up, while relaxing moved it down. Now, the game of Pong becomes a whole lot cooler and more modern.
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
Trend Themes
1. Brainwave Technology - EEG technology used in MindPong may spark innovation for new and improved brain-computer interfaces.
2. Interactive Billboards - MindPong demonstrates the potential for interactive billboard advertising to engage audiences in new and innovative ways.
3. Mind-controlled Gaming - The success of MindPong opens up possibilities for new types of games and entertainment that rely on brainwave technology.
Industry Implications
1. Gaming - MindPong demonstrates opportunities for integrating brainwave technology into the gaming industry for more immersive gameplay experiences.
2. Advertising - The development of interactive billboards, such as those used for MindPong, may disrupt traditional advertising methods and create new opportunities for consumer engagement.
3. Medical - The use of EEG technology in MindPong suggests potential for medical applications for brain-computer interfaces, such as detecting and treating neurological disorders.