Intensely Hydrating Serums

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Youth to the People Boasts a Powerful & Accessible Priced Beauty Serum

An intensely hydrating serum by Youth to the People is offered through Sephora. The formula, which utilizes clean ingredients and is sustainable, is potent and multi-tasking. The name of the product is the Triple Peptide + Cactus Hydrating + Firming Oasis Serum.

As the name might suggest, the brand includes three main ingredients in the intensely hydrating serum. The Triple Bio-Peptide Blend is proprietary. It is engineered to support collagen production. In the process, the peptide blend diminishes the appearance of fine lines and wrinkles while visibly improving texture. Youth to the People also adds 4G Hyaluronic Acid to its product. This provides intense hydrations, revitalizing skin cells. Finally, the serum boasts cactus and rambutan peel. These are "moisture-binding plant extracts [that] help skin hang onto hydration longer."
Trend Themes
1. Clean and Sustainable Beauty Products - The utilization of clean ingredients and sustainable practices in beauty products like the Youth to the People serum presents an opportunity for disruptive innovation in the beauty industry.
2. Multi-tasking Beauty Treatments - The Youth to the People serum's hydrating and firming properties, along with its collagen production support, demonstrate the potential for more multi-tasking beauty treatments to disrupt the industry.
3. Plant-based Ingredients in Skincare - The inclusion of cactus and rambutan peel extracts in the Youth to the People serum highlights the potential for plant-based ingredients to play a larger role in disrupting the skincare industry.
Industry Implications
1. Beauty and Personal Care - The Youth to the People serum's use of clean ingredients and sustainable practices could disrupt the beauty industry and how consumers approach their personal care products.
2. Skincare - The multi-tasking and collagen-supporting properties of the Youth to the People serum present an opportunity for disruptive innovation in the skincare industry.
3. Plant-based Products - The use of cactus and rambutan peel extracts in the Youth to the People serum highlights the potential for more plant-based products to disrupt a variety of industries beyond just beauty and skincare.

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