Taking the Lead Role (SPONSORED)

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Be the Star of Intel & Toshiba's Social Film 'The Beauty Inside'

Presented by Ultrabook™ Inspired by Intel®.

Intel and Toshiba’s social film ‘The Beauty Inside’ continues to intrigue audiences with its latest installment. In this episode, we’re introduced to Leah, the romantic interest of the ever-changing and perpetually disenchanted Alex.

Just like in the premiere episode, Alex (voiced by Topher Grace) struggles with an "identity crisis" and explains how difficult it is to maintain any sort of lasting relationship. He meets Leah (played by Mary Elizabeth Winstead) at an antique shop, one that he’s visited many times before, yet has never noticed this captivating woman. They enjoy a brief conversation which seems to leave both parties curious in one another.

Viewers are left with a hopeful ending, however, no one knows what Alex’s next move will be, and more importantly, who he will be.

Follow this story as it unfolds on Facebook, and be sure to submit your audition for a chance to star in Hollywood’s first social film that allows you take the lead role.
Trend Themes
1. Social Film - The rise of social films presents an opportunity for businesses to engage with audiences in a unique and interactive way.
2. Identity Crisis - The exploration of identity crisis in 'The Beauty Inside' highlights the potential for innovative storytelling techniques that challenge traditional narratives.
3. Interactive Auditions - The inclusion of interactive auditions in the social film opens up new possibilities for user-generated content and collaborative storytelling.
Industry Implications
1. Film & Entertainment - The social film trend creates opportunities for film studios to engage with audiences through interactive storytelling experiences.
2. Technology - Innovations in technology can offer immersive and interactive experiences for social films, enhancing audience engagement and participation.
3. Marketing & Advertising - Marketers can leverage the social film trend to create compelling branded content that resonates with audiences and encourages user participation.

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