With many taking the work from home period and COVID-19-induced closures to become pet parents, Chatbooks decided to launch its InstaPet Series to help them celebrate their new family members.
The photo book subscription is available for free to a select number of pet owners who adopted over the past year. Those who are interested in taking advantage of the promotion can apply for it by emailing Chatbooks until March 31st and sharing their adoption story. Chatbooks will then provide select entrants with a code so that they can get their first six photo books.
To set up their InstaPet Series, users just need to connect their Instagram account, or their pet's, and Chatbooks will automatically create a photo book using every 60 photos. Users can then review, edit, and customize the book before it goes to printing.
Cost-Free Pet Photo Books
Chatbooks' InstaPet Series is Perfect for Quarantine Pet Parents
Trend Themes
1. Pet Parenting During Quarantine - The rise in pet adoption during quarantine period is creating more opportunities for innovative pet-related products like Chatbooks' InstaPet photo books.
2. Automated Photo Book Creation - Chatbooks' InstaPet Series demonstrates a growing trend towards automated photo book creation, presenting opportunities for businesses in the photobook industry to innovate similar products.
3. Subscription-based Photo Books - The launch of Chatbooks' InstaPet photo book subscription highlights a trend towards subscription-based products or services, providing disruptive innovation opportunities for other industries to adopt similar models.
Industry Implications
1. Pet Retail - Pet retail businesses can offer automated photo book services, like Chatbooks' InstaPet Series, as a complimentary product to attract customers and increase sales.
2. Printing - Printing businesses can offer subscription-based photo book services, like Chatbooks' InstaPet Series, as an innovative product to diversify their offerings and meet changing customer demands.
3. Social Media - The success of Chatbooks' InstaPet photo book service underscores the potential for social media platforms to embed automated photo book creation tools to better serve their users.