As much as people might want to gripe on the fashion industry for its superficial standards and impossible ideals, the Instagram RunwayForAll hashtag brings attention to the importance of diversity to quell such negativity. This initiative on the part of the social media giant will highlight five models and how they break the mold every day they set foot in front of a camera or on a catwalk.
The first model to be featured on the platform with the Instagram RunwayForAll hashtag was Mama Cax (@caxmee), a Haitian blogger and model whose leg was amputated at age 18. Kristen Joy Watts, fashion and arts community lead at Instagram, says, "Our goal is to highlight some of the bravest and most creative models on Instagram who are building their own audiences and telling their own stories."
Model Diversity Initiatives
The Instagram RunwayForAll Hashtag Celebrates Diversity in Fashion
Trend Themes
1. Diversity in Fashion - Opportunity for brands to embrace inclusivity and showcase diverse models in their campaigns.
2. Social Media-driven Fashion - Potential for fashion brands to leverage social media platforms like Instagram to reach a wider audience and promote their content.
3. Storytelling Through Models - Opportunity for models to use their social media presence as a platform to share authentic stories and connect with their audience.
Industry Implications
1. Fashion - Fashion brands can disrupt the industry by actively promoting and featuring diverse models in their campaigns and runway shows.
2. Social Media - Social media platforms can innovate by creating features and initiatives that support and highlight underrepresented groups in the fashion industry.
3. Modeling - Models can embrace social media to redefine traditional beauty standards and connect with their audience by sharing their unique stories and experiences.