OPI is set to launch a new nail polish collection that is inspired by Hello Kitty. While there is no shortage of Hello Kitty merchandise available to consumers, this elegant nail polish collection provides a more subtle way to celebrate the iconic cartoon kitty.
The new OPI x Hello Kitty collection features 12 different hues, eight of which are different shades of pink. These colors have whimsical names that range from a powder pink shade called 'Small Plus Cute' to a vibrant red hue labeled '5 Apples Tall'. In addition to the feline-themed names and colors, the lacquers also come in adorable bottles that are inspired by Hello Kitty.
The cartoon-themed collection is set to launch in January of 2016 and each shade will be available in a gel or lacquer formula.
Cartoon-Inspired Nail Lacquers
This Limited-Edition Nail Polish Line is Inspired by Hello Kitty
Trend Themes
1. Cartoon-inspired Beauty Products - Opportunity for creating nail lacquers and other beauty products inspired by popular cartoon characters.
2. Limited-edition Collections - Disruptive innovation opportunity to create limited-edition collections of products based on iconic cartoons, targeting nostalgic consumers.
3. Iconic Character Collaborations - Collaborating with iconic cartoon characters to create unique product lines to target a specific audience segment.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty brands to create innovative nail lacquers and beauty products inspired by popular cartoons.
2. Fashion and Merchandise - Fashion and merchandise industries can explore collaborations with iconic cartoon characters to create exclusive and collectible product lines.
3. Media and Entertainment - Media and entertainment companies can capitalize on the nostalgia trend by partnering with cartoon characters to launch limited-edition product lines.