Just when you thought the world was finally running out of places to put advertising messages, a team in Germany has found a way to tie small paper ads on to insects, specifically flies.
These inset advertising ads and string (or leash) are light enough for the insects to carry around and are virtually impossible to ignore. This guerrilla tactic could open up a whole new way for marketers to spread their messages, although no initial costs were revealed.
Only one question remains… What will insect activists think?
Insectvertising
The Fly Way to Get Your Message Across
Trend Themes
1. Insectvertising - Insectvertising is a disruptive innovation opportunity that allows marketers to spread their messages through small paper ads tied to insects.
2. Guerrilla Advertising - Guerrilla Advertising presents a disruptive innovation opportunity for marketers to utilize unconventional methods, such as tying ads to insects, to capture attention.
3. Unconventional Marketing Tactics - Unconventional Marketing Tactics provide a disruptive innovation opportunity for marketers to explore unique ways, like attaching ads to insects, to reach their target audience.
Industry Implications
1. Advertising - The Advertising industry can explore disruptive innovation opportunities by incorporating insectvertising as a novel way to deliver promotional messages.
2. Entomology - The Entomology industry can leverage the concept of insectvertising to develop new research and applications in studying insect behavior and communication.
3. Activism - The Activism industry could react to the emergence of insectvertising and explore potential disruptive innovations in campaigning and raising awareness.