An incredibly imaginative and innovative print ad has been created by advertising agency NORD for Volkswagen. The marketing materials spotlight the auto maker's Night Vision feature in an entertaining and interactive manner. The print ad is created with two layers of ink which allow it to be read in daylight and in the dark.
The traditional ink reveals a sad story of a poor little deer who gets hit by a car -- a heart-wrenching narrative that "happens way too often on Swedish roads." However, NORD's second layer of ink which is fluorescent completely rewrites the daylight version of the innovative print ad. When read in the dark, the car stops before it is too late.
The innovative print ad is a wonderful way of engaging audiences in a completely relevant medium that gets the message of the product accross.
Glow-in-the-Dark Storytelling Ads
NORD Boasts an Innovative Print Ad for Volkswagen's Night Vision
Trend Themes
1. Interactive Print Ads - The use of interactive elements in print advertisements offers a unique and engaging way to captivate audiences.
2. Glow-in-the-dark Marketing - Utilizing glow-in-the-dark ink in marketing materials opens up opportunities for creativity and differentiation in advertising campaigns.
3. Storytelling Advertising - Incorporating storytelling techniques in advertisements can evoke emotions and leave a lasting impact on viewers.
Industry Implications
1. Automotive - The automotive industry can benefit from innovative advertising techniques like the interactive glow-in-the-dark print ads to effectively communicate product features and engage consumers.
2. Printing and Publishing - The printing and publishing industry can explore new revenue streams by offering glow-in-the-dark printing services for advertisers looking to create eye-catching and unique marketing materials.
3. Creative Advertising Agencies - Creative advertising agencies can leverage the trend of storytelling advertising and interactive print ads to provide innovative and engaging marketing solutions for their clients.