Poor little Disaster Girl--she's seen fires and mounting national debt, raging storms, a disgraced president, and so much more. This little unknown 'Disaster Girl' is a picture with a transparent background so that she can be placed on top of any other photo you choose.
Will Disaster Girl's identity ever be revealed? Probably not. But she will have her 15 minute of fame on the web.
Implications - One of the best ways a company or brand can garner interest in their product is by creating advertising that directly appeals or mimics an Internet meme. By referencing a topic already a part of the pop culture conversation, the brand increases their chances of having the companies' marketing go viral.
Viral Compassion Through Photoshop
'Disaster Girl'
Trend Themes
1. Internet Memes as Advertising - Companies can capitalize on the popularity of Internet memes by incorporating them into their advertising campaigns, increasing the chances of their content going viral.
2. Customizable Transparent Backgrounds - The use of transparent background images opens up opportunities for users to easily customize and personalize their photos by overlaying various elements, creating innovative and engaging visuals.
3. Anonymous Viral Icons - The intrigue and mystery surrounding viral icons like 'Disaster Girl' present opportunities for businesses to leverage these anonymous yet widely recognized figures in their marketing strategies, creating a sense of curiosity and engagement.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can incorporate Internet memes into their campaigns to enhance brand visibility and attract a wider audience.
2. Graphic Design and Photography - The graphic design and photography industry can explore the use of customizable transparent backgrounds to offer innovative solutions for personalizing images and creating visually captivating content.
3. Social Media and Influencer Marketing - The phenomenon of anonymous viral icons provides opportunities for social media and influencer marketing to leverage these figures' popularity to promote brands and products, generating heightened engagement and curiosity among audiences.