While there are many balms, ointments and lotions that are related to tattoo care, Lynx created its Ink Shower Gel as a care product to help men brighten up their body ink. After going to the painful process of getting a tattoo, those who have gotten inked want to make sure they are properly caring for their own body art. With this Ink Shower Gel product, Lynx brand director Caroline Gregory acknowledges that "Tattoos play such a big role in guys' lives, but so far there hasn’t been a lot you can do to keep your ink as fresh as on day one."
To promote its tattoo-brightening shower gel, Lynx created a series of ads that bring pieces of body art to life to tell the unique stories of people.
Tattoo-Brightening Shower Gels
Lynx's Ink Shower Gel Helps Tattoos Maintain Their Vibrancy
Trend Themes
1. Tattoo Care Products - Developing innovative tattoo care products that help maintain vibrancy and freshness will be in high demand.
2. Enhanced Personal Care - There is an opportunity to create personal care products that offer unique benefits and solutions for specific consumer needs, such as tattoo maintenance.
3. Storytelling Advertising - Utilizing storytelling techniques in advertising can help brands connect with customers on a deeper level and create emotional connections.
Industry Implications
1. Personal Care - The personal care industry can develop specialized products, like tattoo-brightening shower gels, to meet niche consumer needs.
2. Tattooing - The tattoo industry can collaborate with personal care brands to develop innovative products that enhance the tattooing experience and aftercare.
3. Advertising - The advertising industry can explore creative storytelling techniques to create impactful campaigns that resonate with consumers.