Fiverr is an online marketplace for freelance work, and it recently launched an Influencer Store to help influencers improve their online presence. The Influencer Store will have four additional categories, including blogging, YouTube, Instagram, and Facebook.
The Influencer Store is a logical next step for the company, as it previously launched online market places for gaming, e-commerce, architecture and more.
Additionally, influencer marketing is expected to drastically grow in the coming years, and creating a platform for influencers could help individuals improve their digital marketing presence. Influencer marketing has become popular as more young people are on social media and it allows consumers to engage with products in a different way than conventional advertising.
Freelance Influencer Platforms
Fiverr's Influencer Store Helps to Build Social Media Personalities
Trend Themes
1. Freelance Influencer Platforms - More companies will launch online marketplaces for influencers to improve their digital marketing presence.
2. Influencer Marketing Growth - As influencer marketing is expected to grow, companies will continue to create platforms for influencers to promote products in new ways.
3. Diversification of Influencer Store Categories - Influencer marketplaces will expand their categories beyond social media platforms to offer more specialized services for influencers.
Industry Implications
1. Online Marketplaces - Online marketplaces such as Fiverr will continue to expand into different categories and industries to cater to different types of freelancers and industries.
2. Digital Marketing Agencies - Digital marketing agencies can offer their clients more specialized influencer marketing services as the industry continues to grow and diversify.
3. Social Media Management Tools - Social media management tools will continue to evolve and integrate with influencer marketplaces to help influencers manage their online presence more efficiently.