Airline food doesn't typically receive rave reviews from travelers, but those flying with Qatar Airways may be in for a delicious surprise, as the brand is expanding its in-flight offerings to include a farm-to-table menu for its premium passengers.
The indulgent meals will be prepared with the freshest ingredients and the offerings will change with the seasons. In addition to the new food, the airline has also announced that it will be handing out upgraded tableware, including new dishes and cutlery. Those flying in the Business Cabin will also receive a luxurious upgrade as the airline is offering its passengers a new tea and dessert service, which is sure to impress.
The program will commence in the near future on Qatar Airways' flights through Europe.
Farm-to-Table Airline Food
Qatar Airways' In-Flight Offerings Include a Fresh Seasonal Menu
Trend Themes
1. Farm-to-table Airline Food - Qatar Airways is pioneering the trend of offering premium passengers in-flight meals prepared with fresh, seasonal ingredients sourced directly from farms.
2. Seasonal Menu Offerings - Qatar Airways is introducing a rotating menu that changes with the seasons, providing passengers with a variety of meal options and promoting sustainability in airline food.
3. Luxury Upgrade in Business Cabin - Qatar Airways is enhancing the flying experience for business class passengers by offering a new tea and dessert service, adding an indulgent touch to in-flight dining.
Industry Implications
1. Airline - The airline industry can capitalize on the trend of farm-to-table airline food by incorporating fresh, locally sourced ingredients into their in-flight menu, creating a unique and satisfying dining experience.
2. Hospitality - Hotels and resorts can adopt a similar farm-to-table approach for their food and beverage offerings, catering to eco-conscious guests who prioritize sustainability and fresh, organic ingredients.
3. Food and Beverage - The food and beverage industry can explore partnerships with airlines to provide farm-to-table meal options, creating new avenues for reaching customers and promoting sustainable dining practices.