Several Disney parks around the world are now serving a special, glowing drink for summer, named 'Infinity-Ade.'
This glow-in-the-dark drink is made of a refreshing lavender lemonade with a 'glow cube' to give the drink its signature illuminated hue. This Instagram-worthy drink has been blowing up the Internet since its release, popularizing the $8 beverage. The glow-cube is reusable so the magic of the Infinity-Ade can come home with you, and also provide potential buyers a bigger incentive to take the plunge.
Disney park guests have been raving about the refreshing lavender lemonade flavor combination. One guest wrote, "Guys, I'm such a sucker for anything floral and this is PERFECTION! You really taste the lavender and it's heavenly." Following up its light-up cotton candy release, Disney targets novelty-obsessed beverage fans with another bold menu offering that is social media friendly.
Glowing Lavender Lemonades
Disneyland Now Serves a Glowing Infinity-Ade
Trend Themes
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Glow-in-the-dark Trend — The growing popularity of the Infinity-Ade signals a potential consumer market for other glowing food and drink options.
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Novelty Food Trend — Disney's bold, Instagram-worthy menu offerings inspire other restaurants to create unique, shareable food experiences for customers.
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Floral Flavor Trend — The success of the lavender lemonade Infinity-Ade suggests a growing consumer demand for floral flavor options in beverages.
Industry Implications
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Theme Park Industry — Other theme parks could benefit from introducing novelty, Instagram-worthy food and drink options to increase visitor engagement and social media shares.
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Beverage Industry — Beverage companies can capitalize on the growing demand for floral and other unique flavors by creating similar products to the Infinity-Ade.
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Event Catering Industry — Catering companies can capture the novelty food trend by designing inventive and unusual food options that will have social media appeal and build a strong brand image.