To celebrate the launch of its new Q30 crossover, Infiniti enlisted the help of five young creatives who are breaking down barriers and challenging conventional wisdom in their respective professions. While each of these visionaries has their own story to tell, they are all able to convey their hopes and dreams from behind the wheel of the premium active compact.
The INFINITI Q30 Born to Challenge campaign follows model Godfrey Gao, entrepreneur Kevin Poon, singer Eric Nam, artist Luke Choice and Formula One driver Kevin Magnussen on a typical day driving through the respective cities of Taiwan, Hong Kong, Seoul, Sydney and Singapore. While navigating winding city streets and cruising through picturesque countryside, each driver discusses the struggles they have faced and how they have triumphed over countless challenges to achieve success.
Although the men come from backgrounds as diverse as acting, digital design and racecar driving, each is bound together by an unwavering pursuit of their dreams. It is this passion and unrelenting drive that characterizes the Q30 and underscore’s its status as the vehicle of choice for contemporary change-makers.
This post is sponsored by Infiniti.
The #INFINITIQ30 Challenge
Infiniti Follows Five Young Creatives Behind the Wheel of the New Q30
Trend Themes
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Industry Implications
1. Automotive - Opportunity for automotive companies to develop vehicles that cater to the needs of young creatives who value breaking barriers and pursuing their dreams.
2. Fashion - Opportunity for fashion brands to collaborate with young creatives and position their products as a symbol of contemporary change and pursuing one's dreams.
3. Entertainment - Opportunity for entertainment companies to create content featuring young creatives who challenge conventional wisdom and inspire others to pursue their dreams.