In an action-packed commerical, Smirnoff captures the attention of viewers with an adventurous retelling of its brand's history in a global campaign titled 'Infamous since 1864.' The commerical begins by telling fans "the secret history of Smirnoff" including feeing from Russia to hiding in America and infiltrating Hollywood to its brand presence in over 130 countries around the globe. The thriller-style commerical features a piano melody that's been reworked into the hip-hop song 'Shimmy Shimmy Ya.'
Neil Shah, Smirnoff's global marketing director, said: "We're delighted to share the far-from-ordinary story of Smirnoff and what it took to become the world's number-one vodka brand." The 'Infamous since 1864' commercial will debut in North America, Latin America, Europe, and Africa.
Historic Notorious Vodka Campaigns
Smirnoff Launched Its Epic New 'Infamous Since 1864' Campaign
Trend Themes
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Industry Implications
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