Countering its use of bold camouflage prints and statement colors, BAPE created a selection of indigo clothing for some of its consumers who appreciate a more subdued look.
Although the descriptively titled 'Indigo' line reverts from many of the styles the brand is known for, each still makes use of its iconic ape logo and shows 'The Bathing Ape' displayed along with it.
The collection of indigo clothing includes a zippered hoodie, a number of crew neck sweaters, a button-up long-sleeve with the ape logo embroidered on one side of the chest, as well as a few t-shirts and sweatpants. With the unique monochrome colorway overtaking each piece, the collection gives off a vintage vibe that comes from the faded look of the fabric.
Indigo-Only Streetwear Collections
BAPE Released a Line of Indigo Clothing in Time for Fall
Trend Themes
1. Monochrome Streetwear - Opportunity for brands to tap into the growing demand for monochrome clothing in streetwear, offering a more classic and vintage aesthetic.
2. Indigo Fashion - Potential to explore indigo as a popular color choice in fashion, capitalizing on the trend of more subdued and natural tones.
3. Logo Embroidery - Disruptive innovation opportunity for embroidery businesses to collaborate with streetwear brands in incorporating logo embroidery on clothing items for added brand identity.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the trend of indigo-only streetwear collections to attract consumers wanting a more understated and vintage-inspired style.
2. Streetwear Brands - Streetwear brands can take advantage of the growing popularity of monochrome clothing and explore incorporating indigo colorways into their collections for a fresh take on their iconic styles.
3. Embroidery Services - Embroidery service providers have the opportunity to collaborate with streetwear brands to offer logo embroidery as a customization option, creating unique and personalized clothing items.