WestJet and the Indigenous Tourism Association of Canada (ITAC) are supporting Indigenous tourism businesses across Canada. Together, the two brands are providing nine $10,000 grants to Indigenous businesses as part of a three-year commitment to foster opportunities for Indigenous tourism. The grants will help sustain jobs and accelerate economic recovery.
"We are pleased to be able to support these Indigenous businesses as they work their way to recovery," said Angela Avery, WestJet Executive Vice President. "WestJet is a proud partner of ITAC, and is committed to advancing reconciliation by growing opportunities for indigenous entrepreneurs and sharing with the global travel industry the importance of Indigenous tourism, a unique, important and developing sector of Canadian tourism."
Indigenous Tourism Donations
WestJet and ITAC Provide $90,000 to Indigenous Tourism Businesses
Trend Themes
1. Indigenous Tourism Growth - Investment and grants supporting Indigenous tourism businesses show growth potential and a promising future for the industry.
2. Economic Recovery - Supporting Indigenous tourism businesses not only sustains jobs but also advances economic recovery, presenting opportunities for innovation for sustainable tourism practices.
3. Social Responsibility - Investing in Indigenous tourism businesses reflects a commitment to social responsibility and sustainable practices, highlighting the importance of corporate social responsibility in the tourism industry.
Industry Implications
1. Tourism - The growth of Indigenous tourism businesses presents opportunities for innovation and diversification within the wider travel and tourism industry.
2. Corporate Social Responsibility - Investment in Indigenous tourism businesses showcases the importance of corporate social responsibility in the tourism industry, opening up opportunities for brands to develop socially responsible initiatives.
3. Indigenous Business - Supporting Indigenous tourism businesses highlights the growth potential of Indigenous entrepreneurship, creating opportunities for innovation in the Indigenous business sector.