Vogue, the Bible of fashion, is set to make its Indian debut on September 22nd under the helm of Priya Tanna.
"I think that for a long time Vogue was a bit of an elusive dream for the Indian woman. Vogue India will decode trends from a Marc Jacobs show to highlighting trends in Bollywood movies, thus making it relevant for the Indian reader," said Priya Tanna of Vogue India from her Mumbai office.
The inaugural issue is Bollywood-themed, featuring style advice from Bipasha Basu, Priyanka Chopra and Preity Zinta as well as a write-up by Sukhetu Mehta about the Bollywood film industry. The cover itself features Australian model, Gemma Ward (who was also on the cover of the first Vogue China in 2005), Priyanka Chopra, Monikangana, Preity Zinta, Bipasha Basu and Laxmi Menon.
Vogue India Debuts
Mumbai-Based Magazine
Trend Themes
1. Fashion and Bollywood Synergy - Opportunity for brands to collaborate with Bollywood stars and leverage their influence to create fashion trends.
2. Localized Fashion Content - Opportunity for fashion magazines to focus on regional trends and create content that resonates with local readers.
3. Celebrity-driven Editorial - Opportunity for magazines to feature celebrities as role models and influencers, driving consumer interest and sales.
Industry Implications
1. Fashion Magazine Publishing - Disruptive innovation opportunity: Integrate virtual reality and augmented reality technologies to enhance reader experience.
2. Film and Entertainment - Disruptive innovation opportunity: Collaborate with fashion brands to create exclusive movie merchandise and fashion lines.
3. Celebrity Endorsements - Disruptive innovation opportunity: Develop AI-powered algorithms to identify potential brand partnerships with celebrities based on their online presence and values.