People know that they can visit an IKEA store and expect to see a variety of the furniture and decor products set up in inspiring in-store installations. While this helps people get a sense of what it might be like to live and interact with the products, IKEA introduced a virtual influencer to the store experience in Japan.
At the IKEA Harajuku location in Tokyo, visitors now have the chance to be treated to a high-tech experience featuring Imma, who stars in the Happiness at Home installation. Imma "inhabits" the rooms via high-definition LED screens, making it seem as if she's truly lounging on a couch or browsing through her closet. Mimicking real life, the installation spans a full day and the scene gradually goes from the bright hours of daytime to a cozy evening.
Virtual Influencer Installations
In Tokyo, IKEA's In-Store Installation Stars Imma
Trend Themes
1. Virtual Influencer Installations - Opportunity for businesses to incorporate virtual influencers in in-store experiences, creating a unique and immersive customer engagement.
2. High-definition LED Screens - Exploration of high-definition LED screens in retail installations opens up possibilities for realistic and visually captivating displays.
3. Seamless Day-to-night Transitions - Incorporating seamless day-to-night transitions in installations provides a dynamic and evolving experience for customers.
Industry Implications
1. Retail - Retailers can utilize virtual influencers in-store to enhance the customer experience and drive sales.
2. Technology - Further development and utilization of high-definition LED screens in installations can revolutionize visual experiences in various industries.
3. Marketing - Marketing agencies can explore the concept of seamless day-to-night transitions to create captivating and memorable brand experiences.