The Imprint Movement is an Egyptian social organization that started with the desire to end street harassment against women but has now expanded to include a number of issues. This expansion will hopefully continue alongside the team's participation in the 2014 Unreasonable Launchpad.
"Bassma, meaning imprint, because [founder] Nihal wants to 'leave a mark wherever we go,' now comprises a growing number of women and men who form street patrols, effectively preventing assaults on women in public by talking to the assailants and drawing attention to their behaviour," wrote the Guardian journalist Rosie Swash in 2012.
The Imprint Movement was started in 2011 and currently includes the main components of women's self-esteem, self-defense, legal advice, psychological support and raising awareness in Egyptian society at large.
Contact Information
Imprint Movement on Facebook
Imprint on YouTube
Imprint on Twitter
Egyptian Social Organizations
The Imprint Movement Started with Street Harassment and Expanded
Trend Themes
1. Social Activism Movement Expansion - The Imprint Movement, originally created to end street harassment against women, has expanded to include multiple social issues, demonstrating an opportunity to create more effective social activism movements that can address multiple challenges.
2. Community-based Self-defense Programs - Imprint Movement's street patrol strategy provides an opportunity for communities to create self-defense programs that are tailored to specific needs and can serve as a model for other communities.
3. Online Awareness Campaigns - Imprint Movement's active social media presence presents an opportunity to create and promote online awareness campaigns on social justice issues.
Industry Implications
1. Social Activism - The Imprint Movement's expansion to address multiple social issues presents an opportunity for the social activism industry to create more effective and inclusive activism strategies.
2. Self-defense Training - The Imprint Movement's community-based street patrol strategy offers an opportunity for the self-defense training industry to collaboratively develop programs that meet the unique needs of different communities.
3. Social Media and Marketing - The Imprint Movement's active social media presence can inspire the social media marketing industry to create more impactful online awareness campaigns.