The Impossible Car Wash has popped up in L.A as a means of promoting the vegan burger brand's grocery store rollout. Brands heavily rely on marketing stunts and events, but social distancing guidelines put in place due to COVID-19 have tasked brands with keeping consumers socially distant yet engaged. This latest event is a perfect example of the creative and of-the-time marketing stunts that are sure to make an impact throughout the pandemic.
This event put a twist on nostalgic burger drive-thrus, offering a free burger with every wash. At the end of the contactless car wash, guests would receive a goodie bag that offered an Impossible burger, as well as a sneak peak of the brand's upcoming offerings.
Car Wash Burger Pop-Ups
The Impossible Car Wash Gives Out Free Burgers
Trend Themes
1. Contactless Marketing - Creating events and promotions that align with social distancing guidelines, allowing brands to keep their consumers safe and engaged during the pandemic.
2. Incentive Promotions - Using incentives such as free products as a part of promotions and events to drive engagement and build brand recognition.
3. Pop-up Marketing - Creating temporary brand experiences that generate hype and create a sense of urgency for consumers to engage with the brand.
Industry Implications
1. Fast Food - Fast food businesses can incorporate creative marketing strategies such as incentive-based promotions and pop-up events to drive sales and engage with customers.
2. Automotive Services - Automotive services can leverage pop-up events and promotions to generate buzz and attract new customers while also adhering to social distancing guidelines.
3. Grocery Retail - Grocery retail brands can utilize pop-up events and incentive-based promotions to increase brand awareness and drive sales for their products.