The Impala Hera Cruiser is an old school-shaped skateboard made for cruising with confidence, riding pools, or shredding across the streets. The board is decorated with artwork by Mel Stringer, who used the thee of friendship to characterize her design.
Complete in pastel shades of pink, purple, and green, the skateboard's design boasts comic book-style images. In addition to the Impala Hera Cruiser's artwork, the board is made from sustainable materials. Each board is made by pressing thin layers of wood together with an epoxy-resin glue to hold each ply in place. Impala aims to create mindful products and has partnered with the National Forest Foundation to donate part of its proceeds to the organization's tree-planting programs.
Artist-Collaborated Skateboards
The Impala Hera Cruiser Was Designed by Mel Stringer
Trend Themes
1. Skateboard Art Collabs - Skateboard companies and artists can collaborate to create unique designs that appeal to consumers and stand out in the market.
2. Sustainable Skateboards - As consumers become more environmentally conscious, there is an opportunity for skateboard companies to create sustainable products using eco-friendly materials.
3. Charitable Partnerships - Partnering with charitable organizations not only allows companies to give back to the community, but also creates a positive brand image and can attract socially conscious consumers.
Industry Implications
1. Skateboarding - Skateboarding companies can seek out artists to collaborate on unique and eye-catching designs to attract consumers and stand out in the market.
2. Art - Artists and illustrators can expand their portfolios and reach new audiences by collaborating with skateboarding companies to create custom designs.
3. Environmental Conservation - Skateboard companies can focus on using eco-friendly materials and partnering with charitable organizations to not only reduce their environmental impact, but also increase brand appeal to environmentally conscious consumers.