Amid the COVID-19 pandemic, many consumers are looking for ways to safely get outside and exercise, and to accommodate this, Imnts Outdoor Studio has launched an innovative solution — bubble yoga.
The Hot Yoga and Fitness pop-up events will take place in 50 clear geodesic domes that prevent users from transmitting the virus while still offering an authentic hot yoga experience. Each dome will be heated to temperatures that can 100 degrees Fahrenheit to enhance the experience. In order to increase safety and prevent the spread of germs, customers are expected to bring their own mats, towels, and any other equipment they might need for their workout.
Imnts Outdoor Studio is offering five to six classes daily, from June 21st until July 31st, 2020. Consumers can purchase their tickets online, however, with limited availability, spots are expected to fill up quickly.
Yoga-in-a-Dome Experiences
Imnts Debuted New Social Distancing-Friendly Outdoor Yoga Events
Trend Themes
1. Bubble Yoga - Disruptive innovation opportunity: Develop and market portable bubble yoga domes for individuals to practice yoga safely outdoors, even beyond the pandemic.
2. Outdoor Fitness Events - Disruptive innovation opportunity: Create unique outdoor fitness experiences that prioritize social distancing, such as pop-up fitness classes in spacious venues or outdoor obstacle course challenges.
3. Personal Equipment Ownership - Disruptive innovation opportunity: Explore subscription-based models or tailored equipment packages for individuals to have their own personal fitness gear, encouraging hygiene and reducing the transmission of germs.
Industry Implications
1. Fitness and Wellness - Disruptive innovation opportunity: Integrate technology and virtual platforms to deliver interactive fitness classes and personalized workouts remotely.
2. Event Planning and Hospitality - Disruptive innovation opportunity: Develop contactless event planning solutions and outdoor event venues that prioritize health and safety measures to meet the demand for socially distanced experiences.
3. Sports and Recreation Equipment - Disruptive innovation opportunity: Design and manufacture innovative sports and recreation equipment that promotes individual use and minimizes the risk of germ transmission, such as self-sanitizing yoga mats or exercise equipment with built-in hygiene features.