'Immortals,' the North American esports organization, has entered into a three-year-long partnership with the online cryptocurrency platform 'Bitstamp' to work on projects such as 'Immortals Invasion.' Immortals Invasion is an initiative whereby the two companies will host a variety of digital and in-person events during the '2022 League of Legends World Championship.' Immortals has also announced that it will be creating a dedicated team of in-house content creators for cryptocurrency content. These creators will orchestrate a variety of web3-related content releases on the Bitstamp platform.
As an additional part of this partnership, Bitstamp will become the exclusive digital web3 retailer for Immortals esports-related content, such as possible NFTs or currencies. The third large initiative that these companies will collaborate on during this three-year partnership is the 'LCS Trigger Program.' LCS, which stands for 'League of Legends Championship Series,' is a large set of tournaments for the world-famous video game. The LCS Trigger Program will reward LCS viewers with a variety of Immortals-themed digital goods based on viewing metrics and loyalty.
Dedicated Crypto Content Creators
Immortals and Bitstamp Set Out a Three-Year Business Initiative
Trend Themes
1. Crypto-inclusive Esports Partnerships - Esports organizations partnering with cryptocurrency platforms to create hybrid digital events and exclusive crypto-themed content opportunities.
2. Dedicated Crypto Content Creation Teams - Esports organizations establishing dedicated in-house teams to create original cryptocurrency-related content for online platforms.
3. Web3-based Reward Programs - Esports organizations leveraging web3 technology to develop new reward programs that incentivize viewership and engagement.
Industry Implications
1. Esports - Esports organizations can capitalize on new cryptocurrency partnerships and content creation opportunities to enhance fan engagement and drive revenue.
2. Cryptocurrency - Cryptocurrency platforms can utilize partnerships with esports organizations to reach new audiences and develop exclusive digital content opportunities.
3. Gaming - Gaming companies can explore the potential for esports and cryptocurrency intersections to create new revenue streams and improve user experiences.