Ford's Immersive Vehicle Environment is an incredible high-tech virtual reality prototyping lab that allows Ford designers to walk around, sit inside and interact with 3D models of cars even before a physical prototype has been put together. The technology was unveiled at Ford's Innovation for Millions day.
Also known as the FIVE lab, the Ford Immersive Vehicle Environment features a dummy car rig equipped with nothing more than a seat, a steering wheel, an 80-inch 4K monitor and a computer rig. Users can wear a pair of virtual reality goggles and a glove, which are monitored by 19 motion tracking cameras that capture the location and orientation of the wearer's head.
Users can load up computer-aided design models of vehicles, place them in different environments and 'walk' around them. They can even plunge their head into the cars' hoods to examine the engine.
Immersive Virtual Reality Cars
Ford's Immersive Vehicle Environment Generates a 3D Car
Trend Themes
1. Virtual Reality Prototyping - The use of immersive virtual reality environments for prototyping purposes opens up new possibilities for designers to visualize and interact with 3D models of products.
2. Motion Tracking Technology - Advancements in motion tracking technology provide accurate and responsive monitoring of users' head and hand movements, enhancing the immersive experience of virtual reality.
3. Visualization and Interaction Tools - The development of specialized tools, such as virtual reality goggles and gloves, enable users to navigate and interact with virtual models in a more intuitive and natural manner.
Industry Implications
1. Automotive Industry - Immersive virtual reality prototyping presents an opportunity for automotive manufacturers to streamline the design process, visualize new models, and gather feedback before physical production.
2. Technology Industry - The integration of virtual reality and motion tracking technologies in product development opens up avenues for creating innovative and immersive experiences in various sectors, from gaming to education.
3. Design Industry - The adoption of virtual reality prototyping tools allows designers to explore and refine concepts in a virtual environment, accelerating the design iteration process and fostering creativity.