There is a new business match made in heaven: a partnership between the global news network The Associated Press and music licensing and technology company Audiosocket. AP’s division, AP Images, provides thousands of customers access to license images from their collection for all editorial and creative needs. Similarly, Audiosocket offers its customers access to license culturally-relevant, original music. Together, both companies hope to provide producers and other creatives with an easy way to access both pre-cleared music and images for their media.
Jennifer Miller, COO of Audiosocket emphasizes how the company’s technology and curated music were the impetus for the partnership. "Audiosocket provides a vehicle for exceptional indie artists in this digital, do-it-yourself day, to find new ways to monetize their work," said Miller.
At the heart of the partnership is Audiosocket’s MaaS -- a search and licensing technology that allows AP Images to provide an online music licensing resource to their end users. "Through MaaS, we facilitate deals between top indie artists and media companies looking for music that would enhance and inspire their work. Music can be used as a driving force in media to elicit an emotional response and connection. Bands are catering to this need more as they work to launch their careers through media. The AP, with its focus on delivering premium content, is a great fit for this service," said Miller.
Audiosocket’s database of songs and artists already set them apart from their competition, and now their partnership with Associated Press has taken the company to a whole new level. To add to the continued growth of the company, Audiosocket recently secured 1.8MM of its Series B round of financing, led by Benaroya Capital, and anticipates the launch of additional partnerships this fall - a number of which will be in original online programming and branded entertainment.
Image & Music Licensing (SPONSORED)
Audiosocket & Associated Press Partner
Trend Themes
1. Online Music Licensing - The partnership between Audiosocket and the Associated Press highlights the trend of online music licensing, providing producers and creatives with a convenient way to access pre-cleared music for their media.
2. Image Licensing for Media - The collaboration between Audiosocket and AP Images demonstrates the trend of image licensing for media, offering customers a wide range of licensed images for their editorial and creative needs.
3. Partnerships in Media and Entertainment - The partnership between Audiosocket and Associated Press is an example of the trend of collaborations in the media and entertainment industry, offering innovative solutions for producers and creatives to enhance their work.
Industry Implications
1. Music Licensing - The music licensing industry can leverage online platforms and partnerships to provide easy access to licensed music for various media projects.
2. Visual Content Licensing - The visual content licensing industry can benefit from collaborations with technology companies to provide a diverse range of licensed images for media and creative purposes.
3. Media and Entertainment - The media and entertainment industry can explore partnerships between technology companies and content providers to offer seamless access to both music and images for producers and creatives.