Castro Burger employs Brazil-based design agency Thunder Rockets for an ultra-adorable illustrated branding identity that is sure to set the restaurant apart from its competitors. The reason for this is that the agency utilizes an accessible approach that combines generational playfulness with food.
Castro Burger is identified as a dining establishment that is "a place where LGBTQ+ people can feel embraced from the inside out." Thus, when designing the illustrated branding identity, Thunder Rockets focuses on representing the food in situations where love and tolerance are embraced — from the avocado that is holding two hard-boiled eggs to the spaghetti and meatballs bowl and the ramen soup holding hands. All in all, the vibrant color palette and the whimsical cartoon representation of Castro Burger's identity is what drives and makes the establishment noticeable.
Ultra-Playful Illustrated Branding
Castro Burger's Adorable Identity is Created by Thunder Rockets
Trend Themes
1. Illustrated Branding - The trend of using illustrated branding in the food industry is disrupting traditional text-based branding, creating an opportunity to connect with customers through visually appealing and playful designs.
2. Generational Playfulness - The trend of using generational playfulness in branding is disrupting traditional serious and professional branding, creating an opportunity to appeal to a younger, more playful audience.
3. Inclusivity-focused Branding - The trend of using inclusivity-focused branding to embrace marginalized communities is disrupting traditional exclusionary branding practices and creating opportunities for businesses to connect with diverse customer bases.
Industry Implications
1. Restaurant Industry - In the restaurant industry, illustrated branding and inclusivity-focused branding present opportunities for businesses to stand out in a crowded market and connect with diverse customer bases.
2. Design Industry - In the design industry, the trend of using generational playfulness in branding presents an opportunity to connect with younger clients and stand out from competitors.
3. Marketing Industry - In the marketing industry, the trend of using illustrated branding and inclusivity-focused branding is disrupting traditional marketing practices, creating new opportunities for businesses to connect with customers and differentiate themselves from competitors.