Western Australia’s transport authority, TransPerth, has launched an anti-graffiti campaign by placing posters on the back of train seats which present the illusion that the occupant is handcuffed. The poster’s slogan warns, "Graffiti and your next stop could be jail."
TransPerth is encouraging passengers to report any incidence of crime by offering rewards of up to $1,000 for information leading to the prosecution of offenders who damage Transperth property.
The campaign was developed by a team from Cooch Creative, including creative director/copywriter Ron Samuel, art directors Aleisha Zappia and Spencer Battista, and photographer Allan Myles.
Illusory Anti-Graffiti Ads
TransPerth Adds Handcuffs to Train Seats
Trend Themes
1. Anti-graffiti Advertising - Explore innovative ways to use ads as a deterrent against graffiti and vandalism.
2. Reward-based Reporting Systems - Create incentive programs that encourage the public to report crimes and contribute to public safety.
3. Illusion-based Campaigns - Utilize visually impactful illusions in advertising campaigns to capture attention and convey a strong message.
Industry Implications
1. Public Transportation - Implement anti-graffiti initiatives within public transportation systems to protect property and improve passenger experience.
2. Advertising and Marketing - Leverage unconventional advertising strategies to combat graffiti and promote community safety.
3. Crime Prevention - Develop innovative approaches to crime prevention through creative campaigns that discourage illegal activities.