While I can’t state safely that this is, in fact, a new fashion campaign direction, I’m loving the use of everyday people as models; check out these Illesteva SS10 images to see what I mean.
The creative eyewear brand showcases their latest Illesteva SS10 sunglasses on veteran domino players, giving them not only an instant poker player persona, but also a very stylish look. Actually, the first thing that came to mind was ‘cute!’
Shaded Domino Players
The Illesteva SS10 Eyewear Collection is Creatively Stylish
Trend Themes
1. Everyday Models - Using everyday people as models opens up opportunities for brands to connect with a wider audience and create relatable marketing campaigns.
2. Alternative Advertising - Exploring alternative advertising strategies like using veteran domino players as models can create buzz and attract attention in a crowded market.
3. Creative Branding - Incorporating creative and unexpected elements into brand campaigns, such as showcasing eyewear on domino players, can help brands stand out and create a memorable brand identity.
Industry Implications
1. Fashion - The fashion industry can adopt the trend of using everyday models to showcase their products, making fashion more relatable and accessible to consumers.
2. Eyewear - Eyewear brands can explore alternative advertising strategies like featuring their products on unique individuals or in unexpected settings to differentiate themselves in a competitive market.
3. Advertising - The advertising industry can embrace creative branding approaches by incorporating unconventional elements into campaigns, creating engaging and memorable advertisements.