eSports is a rapidly growing industry, and in an effort to capitalize on the excitement surrounding online gaming, Emerge and iCandy will be collaborating to produce a mobile-focused platform dubbed 'iLeague.'
The collaboration will pull from both sides, with the content coming from iCandy, and the technology and development coming from Emerge. This new game aims to create a new sports league, which will offer participants rewards and rankings, serving as the newest contender in the competitive gaming industry. This launch hopes to bring something new and dynamic to the industry, getting consumers excited about something entirely new that's offered from two highly regarded brands.
The collaborative effort demonstrates not only the growth of the industry, but the innovative approach its willing to take.
Collaborative Mobile-Focused eSports Leagues
iLeague is Being Launched by iCandy and Emerge
Trend Themes
1. Mobile-focused Esports - Creating mobile-focused eSports platforms and leagues provides a disruptive innovation opportunity in the online gaming industry.
2. Rewards and Rankings - Introducing reward-based systems and ranking mechanisms in eSports leagues presents a disruptive innovation opportunity to enhance competitiveness and engagement.
3. Collaborative Gaming Initiatives - Collaborative efforts between brands with complementary expertise offer a disruptive innovation opportunity to bring something new and dynamic to the gaming industry.
Industry Implications
1. Online Gaming - The online gaming industry can benefit from the disruptive innovation opportunity of mobile-focused eSports platforms and leagues.
2. Esports - The eSports industry can leverage the disruptive innovation opportunity of implementing reward-based systems and ranking mechanisms to enhance competitiveness and engagement.
3. Technology and Development - Collaborative gaming initiatives between technology and development companies provide a disruptive innovation opportunity to introduce new and dynamic experiences in the gaming industry.