IKEA enthusiasts will rejoice at their new ability to bring superior organization to their computers with the IKEA Desktop E-Folder Set. I too have the classic white EXPEDIT shelf, complete with baskets and boxes to hide away my things, so I can definitely appreciate the need to store computer clutter into geekily tidy virtual bins on my screen.
The Swedish furniture and homewares company had yet to really dive into the world of computers, so it’s perhaps no surprise to learn that the sponsored screen wallpaper is in fact a marketing move. The Hungarian 'Laboratory Ideas, Laboratory Digital' advertising agency programmed the system, and the IKEA Desktop E-Folder Set is now available for download from the IKEA websites of Slovakia, Czech Republic and Hungary.
Shelved Data Storage
The IKEA Desktop E-Folder Set Brings Organization to Your Monitor
Trend Themes
1. Virtual Organization - The IKEA Desktop E-Folder Set reflects the trend of virtual organization, offering a solution for storing computer clutter in tidy virtual bins on the screen.
2. Digital Marketing - The sponsored screen wallpaper of the IKEA Desktop E-Folder Set illustrates the trend of digital marketing as companies venture into new advertising mediums.
3. Cross-industry Collaborations - The collaboration between IKEA and the 'Laboratory Ideas, Laboratory Digital' agency highlights the trend of cross-industry collaborations for innovative product development.
Industry Implications
1. Home Goods - The IKEA Desktop E-Folder Set falls within the home goods industry, providing a digital solution for organizing virtual clutter.
2. Computer Software - The development of the IKEA Desktop E-Folder Set presents opportunities for innovation in computer software, focusing on virtual organization and customization.
3. Advertising & Marketing - The marketing strategy behind the IKEA Desktop E-Folder Set demonstrates potential disruptive innovation opportunities in the advertising and marketing industry, exploring new digital channels for brand promotion.