Tech-savvy stoners are going to love the iHit iPhone 4 case. The iHit is a case designed to protect your iPhone 4 and let you discretely transport a "one-hitter." A one-hitter is a small smoking device used to take one hit of tobacco or (more likely) marijuana.
The iHit iPhone 4 case is made out of rubber and features a small pouch on its side that is the perfect size for hiding a one-hitter. The iHit would definitely appeal to smokers trying to secret their stash, but I can't really see it appealing to others as the added pouch increases the width of your iPhone 4 and makes it look less like an awesome piece of tech and more like a touchscreen brick. The makers of the iHit are currently seeking funding on Kickstarter to help pay for supplies and put the case into production. You can check out a demo video for the iHit as well as a few conceptual images here.
Secret Stash Smartphone Cases
The iHit iPhone 4 Case Protects Your Phone and Your One-Hitter
Trend Themes
1. Discreet Phone Accessories - The trend for discrete accessories for portable electronics creates an opportunity for companies to cater for specialized niches like iHit's target market.
2. Tech-enabled Smoking - Integrating technology elements into conventional smoking accessories could create new and innovative products that appeal to tech-savvy users.
3. Cannabis-friendly Gear - Creating accessories and gear that cater to cannabis users presents a disruptive innovation opportunity in an emerging market.
Industry Implications
1. Consumer Electronics - Consumer electronics manufacturers can explore partnerships with discreet accessory makers to add value to their products
2. Fashion and Accessories - Fashion accessory companies can tap into the cannabis market and create niche products for consumers who demand discrete smoking accessories
3. Cannabis Industry - The cannabis industry can explore opportunities to diversify its product offerings by partnering with tech and fashion accessory makers to create products like the iHit