iHEARTMEDIA, a leading global entertainment company, has announced the launch of 'iHEARTLAND,' its first virtual location in the metaverse. The new virtual space will be accessible via Roblox, a popular metaverse gaming platform, and will house several branded "neighborhoods," including the 'STATE FARM Neighborhood.'
The new virtual space will make its debut on Friday, September 16. To kick off its grand opening, iHEARTMEDIA has announced that the site will host a live video concert by LAUV as well as a virtual album release party with CHARLIE PUTH on October 7.
"Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music and biggest podcasts to Roblox. iHEARTLAND on ROBLOX is set to blow all expectations away," said iHEARTMEDIA Digital Group CEO, Conal Byrne.
Branded Metaverse Neighborhoods
iHEARTMEDIA Launches Its FIrst Metaverse Space, 'iHEARTLAND'
Trend Themes
1. Branded Virtual Locations - The creation of branded virtual locations in metaverse platforms provides a unique opportunity for companies to establish an online presence and engage with customers in new ways.
2. Virtual Events - Virtual events hosted in metaverse platforms such as iHEARTLAND offer companies a new way to engage with customers, promote products and services, and provide unique experiences.
3. Convergence of Entertainment and Gaming - The metaverse is blurring the lines between traditionally separate industries such as entertainment and gaming, creating new opportunities for companies to explore innovative and engaging content.
Industry Implications
1. Entertainment - The entertainment industry can leverage metaverse platforms to create immersive experiences, engage with fans, and explore new revenue streams.
2. Gaming - The gaming industry is uniquely positioned to capitalize on the growth of metaverse platforms and can explore new ways to engage players and monetize content.
3. Marketing and Advertising - With the emergence of metaverse platforms, marketing and advertising professionals have new opportunities to engage with consumers, create branded experiences, and measure the impact of campaigns.