IGK is a hair care brand that is now offering its new Low Key Cleansing Walnut Scalp Scrub – an exfoliant that was designed specifically for the scalp and hair.
The product was formulated for every type of hair, whether that be straight, wavy, curly or coiled. It offers a soothing and cooling effect that counters any irritants that exist in the various chemicals people put on their hair, as well as the pollution it is exposed to daily.
The walnut-based IGK scrub is also able to exfoliate the scalp to remove dead skin cells and enhance blood circulation – a feature that is particularly important in the summer months when oil and sweat tend to produce in excess on many people's scalps.
Walnut Scalp Scrubs
IGK is Now Offering a Cleansing and Purifying Scalp Scrub
Trend Themes
1. Scalp Health Products - The rise of scalp-focused products like IGK's Scalp Scrub presents an opportunity for innovation in the hair care industry to cater to consumers seeking overall scalp health.
2. Natural Exfoliants - The use of natural exfoliants, such as walnut-based scrubs, provides an opportunity for companies to capitalize on the growing demand for sustainable and eco-friendly beauty products.
3. Summer Scalp Care - The need for scalp care products that address oil and sweat production during the summer offers an opportunity for brands to develop innovative solutions for seasonal scalp concerns.
Industry Implications
1. Hair Care - Hair care companies can explore the development of scalp-focused products to meet the increasing demand for overall scalp health and care.
2. Beauty and Skincare - The beauty and skincare industry can capitalize on the trend of natural exfoliants by introducing more sustainable and eco-friendly scalp and skincare products.
3. Wellness and Personal Care - Wellness brands can tap into the growing market for summer scalp care by offering innovative solutions that address oil and sweat build-up on the scalp in hot weather.