Montreal-based online boutique Ssense has collaborated with Iggy Azalea to create the first ever shoppable music video. Watching celebs romp around in the hottest ensembles can be drool-inducing, and at times frustrating. Style crushes can now be satisfied with this interactive idea. The concept is that you can click on any spell-bounding outfit seen in the Iggy Azalea 'I Think She Ready' music video. You simply click on any 'Ssense hotspot' and the link will lead you directly to the site and correlating apparel. The video features looks from McQueen, Givenchy, 3.1 Phillip Lim and Rick Owens.
The shoppable music video is a concept that can do wonders for independent artists of all kinds -- musicians, designers and entrepreneurs. So often, amazing fashions are exhibited by hot celebs, but go without recognition. While this idea will satisfy all us hungry fashionistas, it will also do wonders for the up-and-coming crowd of artists. Iggy Azalea's coming album 'The New Classic' is set to be released in June 2012.
Shoppable Music Videos
The Iggy Azalea 'I Think She Ready' Film is an Interactive Fashion Dream
Trend Themes
1. Shoppable Videos - Shoppable videos will give viewers the ability to purchase products featured in the video, opening up new revenue streams for businesses.
2. Interactive Advertising - Interactive advertising through shoppable videos can increase brand engagement by providing a more fun and engaging experience for customers.
3. Entertainment Commerce - Entertainment commerce through shoppable videos will provide a new form of entertainment for viewers, as well as a new way for businesses to sell products.
Industry Implications
1. Fashion - The fashion industry can use shoppable videos to showcase their products in an interactive way, increasing sales and brand awareness.
2. Music - The music industry can use shoppable videos to provide a new and engaging platform for fans to interact with their favorite artists and purchase merchandise.
3. E-commerce - The e-commerce industry can adopt shoppable videos to improve the online shopping experience and increase sales by making it more interactive.