idUnited is a cause marketing agency with a mission to raise money and awareness for social causes. idUnited does this by connecting NPO's with the best emerging & established brands, designers, artists, etc. Then they collaborate to bring exclusive products and experiences with a conscience.
"For our first project (Which by the way officially started last night @ 11.11pm) we teamed up with two of Detroit's best emerging artists and collaborated to bring two Detroit inspired hoodies. 25% of the proceeds will go toward supporting 555 Gallery/Studio (non-profit) which facilitates the development of emerging artists in the Detroit Metro area. The hoodies are only available for 22days {until Feb 19th} We only make as many as are ordered. YOUR demand determines our SUPPLY."
Cause Marketing
idUnited Connects Non Profits with Emerging Designers and Established Brands
Trend Themes
-
Cause Marketing — Disruptive Innovation Opportunity: Creating partnerships between non-profits and brands/designers to create exclusive products that support social causes.
-
Connecting Npo's with Brands — Disruptive Innovation Opportunity: Developing platforms that facilitate collaborations between non-profit organizations and established/emerging brands to raise awareness and funds.
-
Exclusive Products with a Conscience — Disruptive Innovation Opportunity: Exploring the creation of unique and socially conscious products/experiences in collaboration with designers, artists, and brands.
Industry Implications
-
Cause Marketing Agencies — Disruptive Innovation Opportunity: Revamping the traditional agency model to focus on connecting non-profits with brands and designers for cause marketing initiatives.
-
Non-profit Organizations — Disruptive Innovation Opportunity: Embracing technology platforms that enable partnerships with brands and designers to fundraise and increase awareness for social causes.
-
Fashion Industry — Disruptive Innovation Opportunity: Leveraging collaborations between established and emerging designers and non-profits to create exclusive fashion items that generate social impact.