The i-D Magazine 'Time is Now' issue features an editorial starring model Nadja Bender. Titled 'Life is like ice cream you've got to enjoy it before it melts,' the photoshoot fits beautifully into its carpe diem theme. The fashion does as well. Effortlessly elegant in a casual way, the looks appear undone in a tasteful and timeless way. From midriff-baring ruffled shirts to sheer pants and sheet-like dresses, the outfits are experimentally bedroom chic.
Shot by photographer Amy Troost, the i-D Magazine 'Time is Now' editorial shows that women can enjoy luxury labels in a rather carefree way. Showcasing pieces from the likes of J.W. Anderson, Comme des Garcons and Rick Owens, there is a youthful exuberance to the wardrobe that many will appreciate. The photoshoot was styled by Alastair McKimm.
Tastefully Undone Fashion
The i-D Magazine 'Time is Now' Issue Stars Natural Beauty Nadja Bender
Trend Themes
1. Casual Luxury - There is an opportunity for luxury brands to explore a more relaxed and casual aesthetic, appealing to consumers who want to enjoy high-end fashion in a carefree way.
2. Experimenting with Bedroom Chic - Designers can embrace the trend of tastefully undone fashion, offering garments that are effortlessly elegant and have a bedroom-inspired aesthetic.
3. Youthful Exuberance - There is a market for fashion pieces that embody a sense of youthful enthusiasm, allowing brands to tap into the desire for vibrant and energetic styles.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage the trend of casual luxury to attract customers who want high-end fashion with a more relaxed and carefree vibe.
2. Design and Fashion Styling - Designers and stylists have the opportunity to experiment with the bedroom chic trend, creating garments and looks that are effortlessly elegant and play with undone aesthetics.
3. Youth Fashion - The trend of youthful exuberance opens up a market for fashion brands catering to the desire for vibrant and energetic styles targeted towards younger consumers.