The ‘Decadence in the Disco’ editorial for i-D Mag’s Spring 2014 issue pays homage to an era of infectious dance music. Whether you prefer Donna Summers or The Bee Gees, one thing all disco fans can agree upon is that this spread certainly does the genre justice.
Caroline Brasch Nielsen dons bold, glittery facial hardware, making her look either like an extra from Travolta’s Saturday Night Fever or an ABBA groupie (or both).
Fashion editor Sarah Richardson executed her electronic-fuelled vision with the help of hair stylist Samantha Hillerby, makeup artist Val Garland and nail specialist Emma Welsh. The finished product, lensed by Richard Bush, will surely make viewers lust for a time machine back to the 1970s.
Dazzling Discotheque-Inspired Editorials
The i-D Mag Spring 2014 Issue is Blinged Out
Trend Themes
1. Glittery Fashion - Opportunity for fashion brands to create bold and glittery accessories and clothing inspired by the disco era.
2. Nostalgic Editorials - Opportunity for magazines to create editorials that pay homage to iconic eras, such as the disco era, to attract nostalgic readers.
3. Retro Hairstyles and Makeup - Opportunity for beauty brands and stylists to recreate retro hairstyles and makeup looks that were popular in the disco era.
Industry Implications
1. Fashion - Fashion brands can capitalize on the disco trend by creating disco-inspired clothing and accessories.
2. Publishing - Magazines can engage nostalgic readers by creating editorials that transport them back to iconic eras, such as the disco era.
3. Beauty - Beauty brands and stylists can offer disco-inspired hairstyles and makeup services to cater to customers looking for a retro aesthetic.