Canada Goose recently debuted a new ICONS: X-RAY capsule collection that offers a modern exploration of the brand's luxury DNA.
Just in time for winter, Canada Goose has created a collection that offers an elevated and conceptual take on its signature parkas for a modern-day wearer. Dubbed the ICONS: X-RAY collection, the new lineup boasts a range of technical heritage pieces with names like the X-RAY Chilliwack Bomber, X-RAY Snow Mantra Parka, and the X-RAY Vest. Each of these pieces is made from lightweight, transparent fabric that's been meticulously crafted for performance. The collection's distinct details are further highlighted by a futuristic colorway called, 'Silverbirch.'
The ICONS: X-RAY capsule collection will officially be available from Canada Goose's website as of November 27, 2020.
Technical Heritage Parkas
Canada Goose's ICONS: X-RAY Collection Includes Technical Heritage Piece
Trend Themes
1. Transparent Fabric - The use of lightweight, transparent fabric in Canada Goose's ICONS: X-RAY collection creates disruptive innovation opportunities for the outdoor apparel industry, allowing for improved performance and style.
2. Technical Heritage Pieces - The incorporation of technical heritage pieces in the ICONS: X-RAY collection presents disruptive innovation opportunities for the luxury fashion industry by merging traditional craftsmanship with modern design and functionality.
3. Futuristic Colorway - The futuristic 'Silverbirch' colorway in Canada Goose's ICONS: X-RAY collection opens up disruptive innovation opportunities for the textile industry, providing a unique and stylish option for winter outerwear.
Industry Implications
1. Outdoor Apparel - The ICONS: X-RAY collection's use of transparent fabric and performance-driven design presents opportunities for disruption and innovation within the outdoor apparel industry.
2. Luxury Fashion - The incorporation of technical heritage pieces in Canada Goose's ICONS: X-RAY collection provides disruptive innovation opportunities for the luxury fashion industry, blending traditional craftsmanship with contemporary aesthetics.
3. Textile - The introduction of the futuristic 'Silverbirch' colorway in the ICONS: X-RAY collection offers disruptive innovation opportunities for the textile industry, allowing for unique and eye-catching winter outerwear designs.