Nike's 'Iced Jade' sneakers are a different take on the sportswear giant's classic Air Max 1 model.
Rather than making use of the more minimal colorways that normally mark the chunky silhouette, the brand covers it in hues of deep jade, bright blue and military green -- which give it an earthier look that makes it especially appealing to consumers who are drawn to outdoorsy styes.
Finishing off the Iced Jade sneakers are cream soles, which come with the silhouette's usual translucent accents on the sides of the heels. Nike's Swoosh logo is featured on the sides of the leather uppers in military green and is imprinted on the back of the heels as well.
Deep Jade-Hued Sneakers
The New 'Iced Jade' Sneakers from Nike Have an Outdoorsy Look to Them
Trend Themes
1. Outdoor-inspired Sneakers - The trend of creating sneakers inspired by the outdoors presents an opportunity for sportswear brands to tap into the growing consumer interest in nature and adventure.
2. Non-minimalist Colorways - The trend of using bold and earthy color combinations on sneakers, like Nike's Iced Jade, presents an opportunity for sportswear brands to break away from minimalist designs and appeal to consumers looking for something unique.
3. Cream Soles - The trend of using cream soles on sneakers, like on Nike's Iced Jade, presents an opportunity for sportswear brands to add a vintage touch to their designs and appeal to consumers looking for a retro feel.
Industry Implications
1. Sportswear - Sportswear brands can capitalize on the trend of using nature-inspired designs, bold colorways, and vintage elements on sneakers to appeal to consumers looking for something different.
2. Outdoor Retail - The trend of creating sneakers inspired by the outdoors presents an opportunity for outdoor retail stores to expand their product offerings and appeal to customers who are looking for versatile footwear for outdoor activities.
3. Vintage Fashion - The trend of using cream soles on sneakers, like on Nike's Iced Jade, presents an opportunity for vintage fashion stores to offer unique footwear options that appeal to customers looking for retro-inspired designs.