With summer in full swing, Starbucks has given its popular Cloud Macchiato a refresh and launched the new Iced Cocoa Cloud Macchiato.
The new Iced Cocoa Cloud Macchiato is a cool and refreshing coffee drink with a touch of sweetness. The drink itself is made from a blend of espresso and flavored toffee nut syrup. On top, the drink boasts a fluffy cloud of foam made from whipped egg whites, which is then drizzled with caramel and mocha sauce in the chain's signature crosshatch pattern. The whole thing is served over ice to keep you extra cool.
To pair with the new drink, Starbucks has also brought back its Smoked Shoulder Bacon Breakfast Sandwich and Strawberry Cake Pop.
Egg White Foam Coffees
Starbucks' Iced Cocoa Cloud Macchiato Puts a Twist on the Cloud Macchiato
Trend Themes
1. Flavored Foam Coffees - There is an opportunity for coffee shops to explore different flavor profiles for foam-coffee combinations.
2. Refreshing Coffee Drinks - There is a market for cool and refreshing coffee beverages during the summer months.
3. Signature Foam Patterns - Coffee chains can differentiate themselves by creating unique foam patterns on their drinks.
Industry Implications
1. Coffee Shops - Coffee shops can innovate by creating their own versions of flavored foam coffees.
2. Beverage Industry - The beverage industry can capitalize on the demand for refreshing coffee drinks during hot seasons.
3. Food and Beverage Retail - Food and beverage retailers can explore the creation of signature foam patterns to attract customers.