The Iceberg Menswear collection for Fall/Winter 2015 was presented during Milan Fashion Week and featured a mix of cozy and wool-focused wardrobe staples. Donning a series of bundled up looks, models posed in heavy wool coats and oversized statement sweaters that were layered atop of one another dramatically.
In addition to printed knits and draped outerwear pieces, this collection also highlighted knitted hats and scarves that were worn without hassle. The Iceberg Menswear collection for Fall/Winter 2015 also featured leather combat boots that were an homage to the urban hipster with an appreciation for both style and practicality.
Overall, this menswear collection celebrated comfort and warmth. Though it experiments with bright colors and graphic prints, the collection is first and foremost practical, ensuring one stays warm during cool winter weather.
Cozy Hipster Catalogs
The Latest Iceberg Menswear Collection Focuses Heavily on Knits
Trend Themes
1. Knitted Wardrobe Staples - Opportunity for disruptive innovation: Design and manufacture trendy, high-quality knitted clothing items that combine comfort and style.
2. Layering Statement Sweaters - Opportunity for disruptive innovation: Develop innovative, oversized statement sweaters that can be layered together for a dramatic and fashionable winter look.
3. Practical Winter Accessories - Opportunity for disruptive innovation: Create functional and stylish knitted hats and scarves that are easy to wear and provide optimal warmth in winter.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Implement an online platform that allows customers to customize and order knitted wardrobe staples, statement sweaters, and practical winter accessories.
2. Knitwear Manufacturing - Opportunity for disruptive innovation: Introduce advanced knitting technologies and techniques to streamline production processes and improve the quality of knitted clothing items.
3. Winter Apparel Retail - Opportunity for disruptive innovation: Develop a retail business model that focuses on offering a wide variety of practical and stylish winter accessories, catering to the growing demand for functional fashion.