Häagen-Dazs will soon be dazzling dessert lovers in Covent Garden with a festive new ice cream pop-up that celebrates a brand-new pair of winter flavors. The Wafflerie is set to give guests the chance to choose between enjoying a rum, salted caramel and biscuit, or Irish whisky and chocolate waffle, served with a bubble waffle, and their selection of toppings.
The pop-up will be open in early December, complete with a picturesque design and treat to match that beg to be shared online. The cozy space will be styled with warm lighting, soft furnishings and wintry foliage, which promises to delight guests whether they are walking in or ordering takeaway treats.
This pop-up represents a continuation of the brand's Don't Hold Back concept.
Boozy Ice Cream Pop-Ups
Häagen-Dazs is Celebrating Two New Winter Flavors in Covent Garden
Trend Themes
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Industry Implications
1. Food and Beverage - Innovative flavors, pop-up experiences, and collaborations can attract customers and drive sales.
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