The flavorful experience that the Selva Nevada ice cream company produces in each of its products served as the inspiration behind the exotic branding it has been given. Designed by Siegenthaler & Co., the Selva Nevada branding is lush and natural with a distinct focus on the Columbian jungle.
Urban consumers are becoming further disconnected from the natural world, which has created a desire for products and imagery that are more biophilic in essence. This is at play with the Selva Nevada ice cream company, which creates frozen treats that transport the person to another time and place thanks to the flavor profiles created. Each of the various ice cream flavors from Selva Nevada come in pint-sized containers.
Biodiversity Ice Cream Branding
The Selva Nevada Ice Cream Company is Columbian Wildlife-Focused
Trend Themes
1. Nature-inspired Branding - Opportunity for other companies to tap into the desire for products and imagery that are more biophilic in essence.
2. Exotic Flavor Profiles - Opportunity for other food and beverage companies to create unique flavor experiences that transport the consumer to another time and place.
3. Sustainable Sourcing - Opportunity for food and beverage companies to prioritize and highlight the use of sustainably sourced ingredients in their products.
Industry Implications
1. Food and Beverage - Industry can leverage the desire for nature-inspired branding and exotic flavor profiles to create innovative products.
2. Packaging and Design - Opportunity for packaging and design companies to provide more natural and lush designs that align with the biophilic trend.
3. Conservation and Wildlife - Industry can partner with food and beverage companies to promote sustainably sourced ingredients and raise awareness for conservation efforts.