Norwegian Cruise Line's ice bar is a nightlife venue for passengers seeking a unique drinking experience while at sea. The chilly cocktail bar is an on-board activation sponsored by vodka manufacturer Svedka and Inniskillin brewery. While frozen bars are a popular attraction on land, Norwegian Cruise Line's partnership with two major liquor brands aims to elevate consumers' at-sea experience.
Serving up a menu of craft cocktails -- including "a Rockettini, which is a colorful blend of Svedka Citron vodka, Cointreau, and blue Curaçao; and the Central Park, a mix of Svedka Citron vodka, Inniskillin ice wine, and lemon-lime soda" -- this unique bar ensures that visitors will leave with an experience to remember.
Open from 5 pm to midnight, this experiential bar targets travelers looking to unwind after dinner.
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
Trend Themes
1. Experiential Bars - The rise of experiential bars offers opportunities for businesses to create unique and immersive drinking experiences for customers.
2. Branded Partnerships - Collaborating with major brands to sponsor on-board venues presents an opportunity for businesses to enhance consumer experiences and drive brand visibility.
3. At-sea Entertainment - Creating unique entertainment options on cruise ships, such as ice bars, can attract and engage passengers while at sea.
Industry Implications
1. Hospitality - Hotels and resorts can incorporate experiential bars into their establishments to offer guests a memorable and immersive drinking experience.
2. Alcohol and Beverage - Liquor manufacturers and breweries can form partnerships with venues, like ice bars, to showcase their products and create unique marketing opportunities.
3. Travel and Tourism - Cruise lines, travel agencies, and tourist destinations can focus on providing innovative and captivating entertainment options, like on-board ice bars, to attract and retain travelers.