The iCB Fall/Winter 2014/2015 campaign displays a series of geometric print images. Model Joan Smalls posed in front of houndstooth patterns and angular shapes jutting out in every direction, all of which was orchestrated on behalf of photographer Dan Jackson.
Stylist Tiina Laakkonen dressed Smalls in loose masculine trench coats, t-shirt dresses and black and white suits. Much like the backdrop were plaid patterns and a series of sharp-corned designs featured on the apparel, signifying the brand's evident preference for bold patterns this autumn.
Despite the many forms present in this iCB collection, Smalls kept a poker face throughout each of Jackson's shots. This makes for an interesting juxtaposition between the apparel and the mood of the high end brand.
Geometric Print Fashion Campaigns
The iCB Fall/Winter 2014/2015 Advertisements Include Big Shapes
Trend Themes
1. Geometric Print Fashion - Fashion brands can incorporate bold and sharp geometric prints in their collections to create a striking visual impact.
2. Masculine Trench Coats - Designers can explore incorporating masculine elements like trench coats to add a unique touch to feminine fashion.
3. Sharp-corned Designs - Fashion brands can experiment with incorporating sharp-corned designs to create a dynamic contrast with softer fabrics.
Industry Implications
1. Fashion - Fashion brands can experiment with geometric prints and sharp-corned designs to offer unique collections for their customers.
2. Photography - Photographers can experiment with interesting juxtapositions between high-end fashion and contrasting emotions to captivate their audiences.
3. Styling - Stylists can incorporate masculine elements like trench coats to add a unique dimension to feminine fashion.