British outerwear brand Haglöfs works in collaboration with Nigel Cabourn to launch the IC3 collection designed specifically for the Fall/Winter 2021 season. The pieces honor both the brand's mountain heritage and the rich history of its expertise. The specific inspiration steam from the 107-year history of Haglöfs, giving off retro-futuristic design languages.
It is rooted in a rich history and progressive design and methods of construction. It dices into Haglöfs archival designs, with a focus on 1853 and the notable Everest expedition with Sir Edmond Hillary. The IC3 Down Parka is a notable piece in the capsule made with new design detailing and high-performance fabrication. The rest of the capsule also features materials such as Polartec, GORE-TEX, and down.
Mountain Heritage-Themed Futuristic Apparel
Haglöfs Unveils the IC3 Collection for the FW21 Season
Trend Themes
1. Retro-futuristic Design - There is an opportunity to create apparel that combines old and new design elements to create unique styles and appeal to nostalgic and contemporary consumers alike.
2. Heritage-inspired Fashion - Brands can explore their history and traditions to create apparel that honors their heritage while appealing to modern consumers.
3. High-performance Materials - The use of innovative and sustainable materials can create apparel that is both functional and environmentally conscious, providing an opportunity to attract socially responsible consumers.
Industry Implications
1. Apparel - The apparel industry can explore new design and material innovations to stand out in a crowded market and meet the demand for unique, sustainable, and high-performance clothing.
2. Outdoor Recreation - The outdoor recreation industry can leverage the popularity of heritage-inspired and high-performance apparel to offer functional and stylish options for consumers who enjoy outdoor activities.
3. Retail - Retailers can differentiate themselves by offering exclusive collaborations and limited-edition collections that tap into consumers' nostalgia and desire for innovative and sustainable apparel.