Inspired by American sportswear, the I Love Ugly Spring 2014 lookbook is filled with the typical fare of traditional varsity jackets, military pants and athletic headwear. However, the New Zealand brand has gone as far as to include an American football jersey for the first time ever. The line is rounded out with standout pieces, such as the Nappa lambs leather bomber jacket or a calf-length woolen overcoat.
The collection is set apart by its clean-cut silhouette and custom illustrations, making it a high-end way to enjoy and participate in American sports culture. You don't actually have to get dirty out on the field to let people know your love of the game. Donning any one of these sophisticated pieces will be enough to communicate your status as a football fan.
The I Love Ugly Spring 2014 line is available online.
Illustrative Sportswear Lookbooks
The I Love Ugly Spring 2014 Lookbook is Mesmerizing
Trend Themes
1. Custom Illustrations in Fashion - The use of custom illustrations in fashion lookbooks presents an opportunity for brands to create unique and visually striking collections.
2. American Sports Culture in Fashion - The incorporation of American sports culture in fashion collections provides an opportunity for brands to tap into a market that embraces this aesthetic.
3. Clean-cut Silhouettes in Fashion - The use of clean-cut silhouettes in fashion allows brands to offer sophisticated and modern pieces that appeal to consumers seeking a sleek and minimalist look.
Industry Implications
1. Fashion - The fashion industry can leverage custom illustrations, American sports culture, and clean-cut silhouettes to create unique and appealing collections.
2. Sportswear - The sportswear industry can capitalize on the trend of incorporating American sports culture in fashion by offering products that blend style with functionality.
3. Illustration and Graphic Design - The illustration and graphic design industry can collaborate with fashion brands to create custom illustrations for lookbooks, providing a new avenue of creativity and exposure.