'I Love STEM' is the name of a new TV campaign promoted by global technology manufacturing company Emerson just as the company celebrates its 125th anniversary. The campaign doesn't use the classic celebrity spokesman but instead goes with YouTube vlogger Hank Green. The campaign aims to promote interest in STEM (science, technology, engineering and mathematics).
Hank Green's YouTube channels VlogBrothers, CrashCourse and SciShow comprise around 2,500 videos, 8 million subscribers and 1 billion views. If that weren't enough, the self-proclaimed science nerd can even claimed to have interviewed President Obama.
The I Love Stem campaign was developed in collaboration with ad agency DDB Chicago, and is proving to be innovative in its approach and choice of spokesman.
Nerdy Science Campaigns
The I Love Stem Campaign Features YouTube Vlogger Hank Green
Trend Themes
1. STEM Education Promotion - The 'I Love STEM' campaign showcases the innovative approach of using YouTube vlogger Hank Green to promote interest in science, technology, engineering, and mathematics.
2. Influencer Marketing in Tech - The use of YouTube vlogger Hank Green as the spokesman for the 'I Love STEM' campaign reflects the growing trend of leveraging influential online personalities to promote technology-related initiatives.
3. Online Education Platforms - The success of Hank Green's YouTube channels, VlogBrothers, CrashCourse, and SciShow, highlights the potential for disruptive innovations in the online education industry that cater to STEM subjects.
Industry Implications
1. Technology Manufacturing - Emerson's 'I Love STEM' campaign presents an opportunity for technology manufacturing companies to align their brand with educational initiatives and promote interest in science and technology among younger generations.
2. Advertising and Marketing - The collaboration between Emerson and ad agency DDB Chicago for the 'I Love STEM' campaign demonstrates the potential for disruptive innovations in the advertising and marketing industry, particularly in targeting niche audiences through influencer partnerships.
3. Online Content Creation - The success of Hank Green's YouTube channels and the popularity of educational content on platforms like YouTube indicate a growing market for disruptive innovations in the online content creation industry, specifically in the field of STEM education.